Alica, the founder of Peach & Lily, decided to explore the world of skincare. The journey that led her to start this blog was an interesting one. When she was 18, a woman approached her when she was with her friends, heading to the club in Seoul, Korea. She complimented her on her make-up and told her to consider that as a career path. This stirred a lot of interest in Alicia. She later pursued this in college and was great at it. Later on, she joined Harvard Business School to plunge herself into the business aspect of her field.

It was in the USA that she realized most of her friends were intrigued by Korean Skincare products. Eventually, she decided to combine her passion with her discovery that Westerners love Korean products. In 2012, she quit her job and started the Peach and Lily brand, which is still standing to date. What makes her relatable is the fact that she struggled with eczema throughout her entire childhood. Therefore, skincare comes from a very personal place.